GRACIJA-RIM BECAME A PARTICIPANT OF RIGA FASHION WEEK (RFW).

In this season, the Anniversary Fashion Week was remarkable for a number of reasons, one of them was the work of pop-up shops of RFW designers, where everyone could buy items from the collection of design products that had been demonstrated on a catwalk. In addition, for the first time in the history of RIGA FASHION WEEK that which was happening on the big catwalk in the Radisson Blu Hotel Latvija could be seen online on Tvdom.tv and Delfi TV internet portals. The live broadcasts included interviews with designers, guests, and representatives of foreign media, as well as comments from fashion experts and fragments of fashion shows. An important milestone in the development of Riga Fashion Week has become cooperation with the Investment and Development Agency of Latvia (LIAA), which, in the framework of the RFW, organized International Lingerie Industry Forum in Latvia in this season. The main objective of the event is to attract the attention of foreign professionals working in the lingerie sector to a wide range of possibilities of the lingerie cluster in Latvia. Within the framework of this project, Gracija-Rim introduced the best-sellers of the year and the most demanded collections on a big catwalk.